House CopperStad Co-Founder and Fractional CMO [01.2020 – ]
Helping local brick-and-mortar businesses build, sustain, and grow a digital presence that truly works for them.
- Built and scaled digital presence for a party and tour company, resulting in a 325% increase in monthly site traffic and consistent sellouts of local tours via Google Ads.
- Consulted a sustainable e-commerce startup, on site structure and ad optimization – tripling their ROAS and reducing cart abandonment by 42% within three months.
- Directed the website rebuild for the Sioux Falls NAACP, serving as Chair of the Communications Council and driving meeting attendance up by 68% and doubling social engagement in Q1 2025.
- Developed and executed brand and content strategies for local businesses, helping over 20 brick-and-mortar stores establish their first digital presence via domain setup, Google Business profiles, and social integration.
- Launched and managed multi-channel campaigns for clients with budgets ranging from $500 to $15,000/month, improving customer acquisition cost (CAC) by up to 60%.
- Led analytics reporting and insights across all active campaigns using Google Analytics, Meta Ads Manager, and Looker, helping clients benchmark and scale smarter.
- Created high-converting landing pages and email sequences using ConvertKit and Mailchimp, increasing lead conversion rates by 34%.
- Built and standardized digital playbooks and SOPs for clients, streamlining marketing workflows and reducing redundant tasks by up to 50%.
- Supported founders and solopreneurs in developing their unique brand voices, go-to-market strategy, and sales messaging.
The C-Suite Network™ Director of Podcasts [08.2018 – 12.2024]
The C-Suite Network™ is a premier business media network and SaaS platform catering to B2B SaaS executives and entrepreneurs.
I played a pivotal role in scaling and optimizing the podcast division, turning it into a thriving ecosystem for business leaders.
- Scaled podcast network from 5 to 250+ shows in under a year, with a 132% increase in episodes and 450% listener growth.
- Created a new advertising revenue stream by consolidating podcasts, contributing to a 650% increase in net income from 2020 to 2021.
- Developed and launched a structured customer curriculum, increasing new customers by 120% and annual customer value from $1,268 to $6,000.
- Led upsell & cross-sell campaigns, generating $200K+ in additional revenue.
- Managed $900K+ in annual revenue and achieved a retention rate of 90%, well above the industry average.
- Created and managed an evergreen customer acquisition funnel, leading to increased conversions.
- Migrated CRM systems including HubSpot, HighLevel, and Salesforce.
- Led the integration of GCS buckets for podcast storage, automating processes and saving 10+ hours per week.
- Co-authored The Audience Builder Blueprint eBook.
- Managed relationships with media buying agencies and ensured podcast ad inventory was optimized.
- Spearheaded marketing initiatives resulting in 3X website traffic and 35% bounce rate reduction.
- Managed 350+ executive podcast teams, guiding them in guest booking, business development, and marketing strategies.
- Optimized podcast SEO strategies, increasing organic reach by 30% and improving discoverability.
- Spearheaded the creation of C-Suite Supplies, an eCommerce platform selling essential workplace PPE, generating $300K in sales.
- Managed an evergreen customer acquisition funnel, converting cold leads through live workshops and automated nurture sequences.
- Created 150+ downloadable customer resources inside the membership platform, driving retention and engagement.
- Developed budget, tech stack, and strategy, cutting operational expenses by 27%.
- Led monthly stand-up meetings with cross-functional teams to align marketing, operations, and sales strategies.
- Trained and scaled a sales team with a structured process, resulting in a 604% increase in net income and record-breaking podcast downloads of 2 million per month.
- Designed and executed a content marketing strategy that tripled website traffic, decreased bounce rate by 35%, and doubled time on site.
- Worked with podcasters to identify and book guests, ensuring strategic alignment to enhance business development opportunities.
- Helped podcasters develop strategies to close business beyond downloads by focusing on post-interview networking and conversion.
- Acted as primary point of contact for all podcast-related initiatives.
- Owned and maintained multiple online properties, including WordPress, ClickFunnels, WooCommerce, MemberPress, Megaphone, Zype, and HighLevel.
TallGrass Public Relations PR and Social Media Strategist [06.2016 – 12.2018]
TallGrass Public Relations is a strategic communications firm within the C-Suite Network™, specializing in executive-level PR services for B2B SaaS thought leaders, keynote speakers, and business executives.
- Increased @JeffreyHayzlett’s social media following from 50K to 680K in under a year.
- Led 20+ client accounts, executing $500K+ in marketing campaigns, and driving 40% growth in customer engagement.
- Migrated All Business with Jeffrey Hayzlett podcast from CBS Play.IT to Megaphone, ensuring a seamless transition.
- Developed SEO-driven content strategies, improving organic reach by 30%.
- Designed and launched thought leadership content, resulting in a 50% increase in media placements.
- Coordinated influencer partnerships, leading to a 200% increase in podcast listenership and social followers.
- Built and maintained strong client relationships, leading to a client retention rate of 90%.
- Developed an evergreen customer acquisition funnel, increasing inbound leads through live workshops.
- Provided interactive monthly performance reports, leading to a 35% increase in client engagement.
- Tracked analytics via Google Analytics & HubSpot, refining campaign strategies for improved engagement.
Orion Food Systems / Hot Stuff Pizza Marketing Manager [08.2015 – 06.2016]
Hot Stuff Pizza provides turnkey, revenue-driving food solutions for convenience stores and foodservice providers.
- Developed and optimized OFSdistribution.com, enhancing franchisee lead generation.
- Increased sales by 15% YoY, generating an additional $300K in revenue.
- Managed client portfolios worth over $1M, ensuring brand consistency and audience engagement.
- Developed and executed integrated marketing strategies, increasing brand awareness and customer engagement across 2,500+ retail locations.
- Launched customer success initiatives, improving satisfaction scores by 40%.
- Designed CRM workflows to improve customer data tracking, leading to a 15% increase in targeted marketing effectiveness.
Moving Planet Productions Account Executive, Production Assistant, Camera Operator, Marketing Manager [02.2014 – 11.2015]
Moving Planet Productions is an award-winning, full-service production agency based in Washington, DC, specializing in streaming live events for a wide range of clients. The company provides comprehensive production services, ensuring high-quality content and seamless event execution.
- Developed brand identity, strategy, and logo, growing 75 new followers per week on social media.
- Managed crews of 10+ video production specialists in 8 locations, ensuring high-quality content delivery.
- Provided technical support for video, audio, and graphics, ensuring high production value.
B2 Interactive Internet Marketing Associate [09.2013 – 01.2014]
B2 Interactive is a digital marketing agency specializing in helping businesses optimize their online presence through innovative internet marketing strategies.
- Increased online traffic by 26% through SEO and promotional strategies.
- Designed logos and websites for brands like K9O Vitamins and Get Local Omaha.
- Created blog content and managed social media accounts, boosting engagement and brand awareness.